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One click : Jeff Bezos and the rise of Amazon.com

Richard L. Brandt ; : pbk. -- Portfolio/Penguin, 2011. <BB12445463>
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標題および責任表示 One click : Jeff Bezos and the rise of Amazon.com / Richard L. Brandt
出版・頒布事項 New York : Portfolio/Penguin , 2011
形態事項 214 p. ; 19 cm
巻号情報
ISBN 9781591843757
巻号情報
巻次等 : pbk
ISBN 9781591844532
注記 Summary: "An insightful look at how Amazon really works and how its founder and CEO makes it happen. Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new market opportunities, from groceries to auto parts. He's a calculating machine, high energy, passionate, highly aggressive, and out to radically transform retail. Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes
注記 Includes index
学情ID BB0883504X
本文言語コード 英語
著者標目リンク *Brandt, Richard L. <>
分類標目 LCC:Z473.B47
分類標目 DC23:381/.4500202854678
分類標目 DC23:B
件名標目等 Bezos, Jeffrey
件名標目等 Booksellers and bookselling -- United States -- Biography
件名標目等 Businessmen -- United States -- Biography
件名標目等 Amazon.com (Firm) -- History
件名標目等 Internet bookstores -- United States -- History
件名標目等 Electronic commerce -- United States -- History