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そのクチコミは効くのか

久保田進彦, 澁谷覚著. -- 有斐閣, 2018. <BB13153327>
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そのクチコミは効くのか

久保田進彦, 澁谷覚著. -- 有斐閣, 2018. <BB13153327>
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No. Volumes Library Location Call No Material ID Status Due Date memo Reservation
0001 21 開架 675||K10742 2182000372 available 0items
No. 0001
Volumes
Library 21
Location 開架
Call No 675||K10742
Material ID 2182000372
Status available
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Reservation 0items
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title and statement of responsibility area そのクチコミは効くのか / 久保田進彦, 澁谷覚著
ソノ クチコミ ワ キク ノカ
publication,distribution,etc.,area 東京 : 有斐閣 , 2018.12
physical description area vi, 206p : 挿図 ; 22cm
Volume Information
ISBN 9784641165373
variant titles 奥付タイトル:The doubt effect : is this word of mouth effective?
note 参考文献: p191-198
note 事項索引: p203-204
note 人名索引: p205-206
NCID BB27488908
text language code Japanese
author link 久保田, 進彦||クボタ, ユキヒコ <AU11035585>
author link 澁谷, 覚||シブヤ, サトル <AU11034342>
classification Marketing NDC8:675
classification Marketing NDC9:675
classification Marketing NDC10:675
subject headings 消費者||ショウヒシャ
subject headings マーケティング||マーケティング
subject headings クチコミ||クチコミ
subject headings 口コミ (マーケティング)||クチコミ(マーケティング)
subject headings eマーケティング||eマーケティング
subject headings 消費者行動||ショウヒシャコウドウ
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